New Google Analytics Ecommerce Tracking Integration
- July 20, 2012
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Today we’ve released a new integration that automatically sends transaction information to Google Analytics Ecommerce Tracking.
The integration will pass the following on successful order completion with DPD:
- DPD purchase ID
- Order Total
- Tax and Shipping Totals
- Items included in the order
This will let you track your sales, view traffic sources and referral info for purchases, generate reports, and more in Google Analytics.
We’ve also made a change to the way the universal 3rd party tracking integration works- you can now select if the tracking code will be shown once per transaction or every time the delivery page is loaded. This is useful for preventing false conversions on goal funnels and trackers that track every page load (like Google Analytics and Adwords) by only showing the tracking code once per transaction.
You can enable or disable the “show only once per transaction” option when editing or setting up the 3rd party tracking code integration in your list.