Update to Marketing Opt-In Based on Vendor Feedback

We’ve released a change to the marketing opt-in feature based on vendor feedback we’ve received since the feature release this week.

Now when marketing opt-in is disabled DPD will function like it always has in the past and will automatically send your customer data to 3rd party integrations. If marketing opt-in is enabled, it will honor the customer’s input when sending data to 3rd party integrations.

To break it down and make it easy to understand:

1. Marketing Opt-In disabled: DPD will automatically send customer data to marketing integrations just like we’ve always done.
2. Marketing Opt-In enabled, customer checks the box: DPD will send customer data to marketing integrations.
3. Marketing Opt-In enabled, customer unchecks the box: DPD will NOT send customer data to marketing integrations.

It is up to each vendor to decide if their marketing practices are compliant with GDPR- we’re giving you the tools to do it how you like.