One of the biggest things you can do to improve sales and give a professional appearance to your information products is have a great cover / product photo for your downloadable product. In the case of ebooks or PDFs, this means you need a cover you can use on your website, on your product in DPD to be shown in the cart and customer portal, and when marketing your product. In this post we’ll go over some options for creating covers and show you a simple workflow to create your own.
Some vendors prefer have a single product website with a simple “Buy Now!” instant checkout button. DPD allows for the creation of Standalone Products to suit this need. Standalone products are commonly found on “Pinch Pages” and for products that use affiliate systems such as ClickBank.
DPD Standalone Products:
Function exactly like PayPal “Buy Now!” buttons for the customer- instant checkout without a cart
Automatically deliver the customers product after purchase
Allow for integration with PayPal and 2CheckOut processors
Allow for integration with ClickBank and PayDotCom affiliate systems
Do not have coupon codes or multi-item checkout
For multi-item websites we strongly recommend you create Storefront Products for use with the DPD Storefront multi-item cart checkout system.
DPD Standalone Product buttons completely replace all other checkout buttons on the page. You must not have standard PayPal or ClickBank generated buy buttons on the page. If a customer begins checkout through a non-DPD button DPD will be unable to deliver the product!
Setting up a PayPal Standalone Product with DPD:
1. Log in to DPD
If you do not have a DPD account you need to create one. DPD plans >>
2. From the Dashboard, Go to the Products menu in the top blue bar and select “Products List” under Standalone Products.
3. On the Standalone Products page, click the “New Standalone Product” button in the top right corner.
4. On the New Standalone Product page, enter your product name and click Next.
Note: The product name will be shown to the customer during checkout. Use the product name you want your customers to see when they buy your product.
5. On the Product Setup page, enter your processor options. When you’re done, click next to proceed to upload.
Payment Processor: Select PayPal
PayPal Email: Your PayPal Business account email address.
Product Price: The amount you want to charge for your product. You can also select your currency of choice.
PayPal Product ID: This is your product’s SKU or item number that you make up. It can be anything you want. This causes a lot of confusion for some vendors for some reason, but its very easy- It’s just a part number that you make up for your product. For my example product “My Sexy Product” I might pick “MSP-001” or whatever.
PayPal Locale: DPD is a globalized service and allows you to localize your store to a specific country. For example, if I am in the US with a US PayPal account, but have a product targeted at the UK market, I can set my PayPal Locale to UK. This will make the PayPal checkout appear to be a UK checkout page. Most sellers will leave this “default” to use their home country.
6. On the Product Upload page, click the […] button, select your product file on your computer, and then click the Upload button. Once your upload completes, click Next.
7. On the Product Options page, select your product options and click next to complete product setup and get your button code.
There are only two required fields on the product options page: Vendor Name and Vendor Email. Since DPD does not provide customer support for your product, these fields are required and displayed on the customer’s download page. This is so they can contact you with questions about your product.
All other settings are optional. All settings include a description of what they do with their respective option.
8. Get your button code to insert on your sales page
Text Link: At the top of the page a simple text link is provided for use in emails, on forums and other social media sites, etc.
Buy Button Generator: To generate your button code click on the button design you would like to use. Once you have clicked on a button DPD will automatically generate your button code in the box below the example buttons.
Copy and paste this button code to your web page where you want the button to appear. You can change the button image by changing the image “src” URL to your own button graphic (hosted on your own website) if you prefer. Do not change the DPD buy URL in the a tag.
Once you have copied your button code to your own website click Finish.
9. Check your product status to confirm
Return to the Standalone product list by going to the Products menu in the top blue bar and selecting Standalone: Product List. You should see your newly created product in the product table with a green “checkmark” status icon- this means your product is set up and ready for sales and delivery.
You’re done! While this appears to be a complicated process it is very straightforward after you create your first product. More products can be created in just a few minutes following the same process.