See Where Every DPD Sale Came From in Google Analytics 4
- Jason
- DPD Updates, Feature Spotlight, Integrations
When someone clicks the link in your newsletter, buys your ebook and checks out with DPD, Google Analytics 4 should say the newsletter made that sale. Until this week it often didn't. The sale showed up as "(direct)", or as a referral from dpdcart.com or PayPal, and the campaign that brought the buyer in got no credit. We've rebuilt DPD's Google Analytics 4 integration to fix that, and a few other things we found along the way. It's the biggest change to it since we moved every cart to GA4 in 2023. Read the setup guide → Sales Credited to the Right Campaign Your website and your DPD store live on different domains, so GA4 used to see two visitors: one on your site and a new one on your store. Now DPD's script (the one in your buttons, widgets and cart components) carries the visitor along each time a...