marketing

Online businesses have so many more opportunities to market than pre-internet brick and mortar stores. But with those opportunities come some challenges. You’re expected to show up in so many different places and have a presence in so many channels. Email marketing, new social media platforms all the time, mobile marketing, etc.  How do you keep it all going at once without dropping the ball? Where do you find the time? According to HubSpot’s State of Inbound report for 2019, The top marketing challenge for companies was generating leads and traffic, followed by proving the ROI of their marketing methods and obtaining the budget to pull it all off. Marketing automation tools can help you with all three.  Automating your online marketing can help you generate more leads and grow your traffic, analyze exactly the ROI you’re getting on your marketing, and reduce your costs making it easier to hit...

This post has been updated on May 31 to address vendor feedback changes. In addition to our previous policy changes for GDPR, this morning we've released a new "marketing opt-in" feature that displays a checkbox on the cart during checkout. If checkout is completed with this box unchecked, your buyer will not be sent to marketing integrations configured on your store. In the Cart The field is displayed on the DPD cart under the name and email fields: On the Purchase Log Their opt-in status is displayed on the purchase detail page and in the purchase log: Setting up the Marketing Opt-In Field on your store From today forward, in compliance with GDPR regulations that go in to force tomorrow, the Marketing Opt-In feature is enabled on all DPD stores. This is a legal requirement of GDPR. You can disable it if you wish. To change the appearance of the...

One of the biggest things you can do to improve sales and give a professional appearance to your information products is have a great cover / product photo for your downloadable product. In the case of ebooks or PDFs, this means you need a cover you can use on your website, on your product in DPD to be shown in the cart and customer portal, and when marketing your product. In this post we'll go over some options for creating covers and show you a simple workflow to create your own. You have several options for creating ebook covers: 1. Pay a design professional to create one for you. If you're not a professional graphic designer then this will by far generate the best result. However, many ebook authors are bootstrapping with little to no budget, and designers can cost anywhere from $50-500 for professional cover design, putting it outside...

We came across an interesting article today titled The Coupon Code is a Slap In the Face that was decidedly anti-coupon code. From the article: You want to pay for this product or service. You were prepared to pay the advertised price; now you know there is (or has been) a magical passcode that could get you a lower price. You fire up Google, and search: “product name, coupon code.” You get pages of results: mostly garbage, some scams, and a few legitimate coupon sites. Unfortunately, the codes listed on those sites are a year old: you missed your chance.Why do web apps and retailers do this to their paying customers? At the moment you’re actually ready to buy something you get a slap in the face: ”You’re paying full price, but if you had our magic code you wouldn’t have to.” We're Not Anti-Coupon if Thats What You're In...