New Feature: Marketing Opt-In for GDPR Compliance
- Jason
- DPD Updates, Feature Spotlight
This post has been updated on May 31 to address vendor feedback changes. In addition to our previous policy changes for GDPR, this morning we've released a new "marketing opt-in" feature that displays a checkbox on the cart during checkout. If checkout is completed with this box unchecked, your buyer will not be sent to marketing integrations configured on your store. In the Cart The field is displayed on the DPD cart under the name and email fields: On the Purchase Log Their opt-in status is displayed on the purchase detail page and in the purchase log: Setting up the Marketing Opt-In Field on your store From today forward, in compliance with GDPR regulations that go in to force tomorrow, the Marketing Opt-In feature is enabled on all DPD stores. This is a legal requirement of GDPR. You can disable it if you wish. To change the appearance of the...