sales

Social proof has been a “thing” for years, but it’s still one of the hottest trends in marketing today. Why? Because it works, and it’s just what you need to send your digital product sales into the stratosphere. Simply put, people like what other people like and they buy what other people are buying. It’s the same dynamic that is making influencer marketing is so hot right now.  But how can you leverage social proof to make a difference in your bottom line and your digital product sales? With the growth of social media and the corresponding growth of technology, social proof is relevant to marketing on a scale that Robert Cialdini likely never imagined when he first coined the term in his 1984 book, Influence.And while influencer marketing is important, social proof goes far beyond influencers, with testimonials, good reviews, expert opinions and blurbs, personal recommendations, and more, playing a...

Here at DPD we maintain a content delivery and ecommerce network that delivers thousands of products. This generates a mountain of data on product sizes, product prices, sales volume, most popular product types, etc. We're serious about our privacy policy though, and we never share or sell sales information about any vendor or their product performance to 3rd parties. We do however use anonymous sales and product data to plan our infrastructure and future features to to provide the best possible service to our vendors. This data includes things like product size, product price, product type (video, pdf, etc.), and how many sales they've had. This helps us gauge our storage and bandwidth requirements and is a crucial tool for us to make sure we have enough capacity to meet demand. In this post we'd like to share a few of those anonymous product statistics with you for fun and...