selling tips

Online businesses have so many more opportunities to market than pre-internet brick and mortar stores. But with those opportunities come some challenges. You’re expected to show up in so many different places and have a presence in so many channels. Email marketing, new social media platforms all the time, mobile marketing, etc.  How do you keep it all going at once without dropping the ball? Where do you find the time? According to HubSpot’s State of Inbound report for 2019, The top marketing challenge for companies was generating leads and traffic, followed by proving the ROI of their marketing methods and obtaining the budget to pull it all off. Marketing automation tools can help you with all three.  Automating your online marketing can help you generate more leads and grow your traffic, analyze exactly the ROI you’re getting on your marketing, and reduce your costs making it easier to hit...

Social proof has been a “thing” for years, but it’s still one of the hottest trends in marketing today. Why? Because it works, and it’s just what you need to send your digital product sales into the stratosphere. Simply put, people like what other people like and they buy what other people are buying. It’s the same dynamic that is making influencer marketing is so hot right now.  But how can you leverage social proof to make a difference in your bottom line and your digital product sales? With the growth of social media and the corresponding growth of technology, social proof is relevant to marketing on a scale that Robert Cialdini likely never imagined when he first coined the term in his 1984 book, Influence.And while influencer marketing is important, social proof goes far beyond influencers, with testimonials, good reviews, expert opinions and blurbs, personal recommendations, and more, playing a...