Introducing the New DPD Cart and Checkout System

  • Jason@DPD
  • March 15, 2012

This is going to be a long post, but we’ve never released an update like this before!

Digital Product Delivery was started as a simple instant checkout and delivery system for single, standalone products. As we grew, customers requested features and we bolted them on as well as we could, but after a couple years we were in a corner. We had a place where we wanted DPD to be, but we couldn’t get there with our current cart.

About 8 months ago we sat down and looked at what we needed to do to make Digital Product Delivery the best platform selling and delivering downloads, keycodes, and tangible goods. There were no sacred cows- we decided that whatever we had to do we were going to do it, even if we had to rewrite the whole whole darn thing.

Well, we did.

We’re pleased to announce the all new DPD cart, checkout, and delivery system. The new cart has been rewritten from the ground up to support the advanced features that our vendors have been clamoring for. Written with expansion and improvements in mind, we designed it so future features could be added rapidly through an integration system.

New Cart Features:

Redesigned, Modern Cart and Checkout

That's Sexy!
The New DPD Cart
The new DPD cart and checkout has been designed with two goals in mind:

1. To improve conversions for DPD vendors
2. To be easy to customize and integrate with your website

The default look of the new DPD cart and checkout is modern, clean, and designed to blend well with today’s websites. Drawing from case studies and industry reports, we’ve designed the new cart to improve conversions and provide a smooth, secure checkout flow.

Of course, we know you want to customize it and make it your own, so we made it easier than ever to completely integrate the DPD cart with your own website. Vendors can easily add text, turn fields on and off, change colors, or use their own logo without ever touching a bit of code. If you’re a designer or handy around the HTML, you can now edit one layout file and wrap the entire cart, checkout, and delivery process in your own site’s design. We provide a visual editor too, so even if you don’t know the first thing about HTML you can still tweak the look to your heart’s content.

See a Live Demo

Want to see an example of the new checkout in action? You can view a lightly customized version using PayPal at the Monteverdi Choir and Orchestra’s music store.

New Payment Processors is the most popular gateway in the US. With an gateway account money is settled to your own merchant account daily, making it a great choice for established businesses or those who need immediate access to their funds.

Learn more about Setting up with DPD or sign up for an account.

Stripe is a full-stack credit card payments processor for US merchants. You don’t need a merchant account or gateway. Stripe handles everything, including storing cards, subscriptions, and direct payouts to your bank account.

Stripe integration with DPD is so easy a caveman can do it! Best of all, Stripe is reasonably priced at 2.9% + 30 cents per successful charge. No setup fees, no monthly fees, no card storage fees, and no hidden costs. To get started head over to and create an account

Website Payments Pro is PayPal’s credit card processing product. Website Payments Pro is a paid add-on to your PayPal account. With competitive rates, it’s a good choice for those who want to offer credit card payment in addition to PayPal checkout.

View our information on Setting Up Website Payments Pro or head over to PayPal to learn more about signing up for Website Payments Pro.

Powerful Shipping and Tax Calculation right in the DPD Cart

One of our number one complaints was how poorly various processors handled shipping and tax. And, with the new in-cart credit card processors above we needed a way for vendors to charge shipping and tax without ever leaving the DPD cart. With this in mind we’ve added table based shipping and tax calculations.

Sales tax? VAT? GST/PST? No problem. DPD can now handle all those by country, state/region, or zip code. Need to only charge tax on tangible goods but not downloads? Yep, you can do that too. We even do compound taxes!

Sell physical products and need to create complicated shipping rules? DPD allows you to create rules based on location, weight, quantity, number of items, order total, or any combination of them all. Want to give free shipping, but only to customers in the UK who spend $100 and order 3 items? You can do that!

Learn more in our Knowledgebase:

Setting up Table Rate Shipping Options

Setting up Tax Collection Rules

We’ll be adding more shipping options, including automatic rate quotes from major carriers like UPS, Fedex, USPS, and Royal Mail, soon!

Your Own Subdomain at

Every new cart will have it’s own unique URL at This branding in the URL helps customers feel secure and adds legitimacy to your store. We have some exciting future features coming up that will use this, so stay tuned!

Access to Future Features

The new cart is the future of DPD. We’ll still continue to support the old cart for some time, but all new feature development will be on the new cart and checkout system. This includes new discount and cross-sale features, new processors, new shipping tools, and more!

Ok, How Do I Get It?

If your cart is eligible for upgrade to the new cart and checkout you’ll see a Upgrade Cart! link in the left menu under store setup. This will guide you through the 1-step upgrade process where you’ll pick your custom sub-domain. It’s easy! But first…

There are some things you need to know:

The upgrade process is one way- you can’t go back to the old cart once you upgrade. However, all your old links on your website will continue to work- we’ll make them point to the new cart automatically!

Any existing customizations other than tracker HTML and store image will be lost. It’s all new!

The v2 cart only supports PayPal, AlertPay, and the new merchant account processors.

Google Checkout and PayDotCom are not supported by the v2 cart. 99.9% of our vendors report to us that they use these processors because “They’re not PayPal.” They account for less than 3% of transactions through the whole of DPD, and their support is abysmal if you need help. We’re providing much better options for our vendors with the new processors above, and more are on the way. It is undecided at this time if support for these processors will ever be added (but probably not).

The Future…

Soon we’ll make the new cart default for all new stores and accounts. We’ve got a lot planned for the future!

  • More payment processors, including UK and international processors like SagePay.
  • More shipping integrations like UPS, Fedex, USPS, Royal Mail, and anyone else we can find a rate API for.
  • Up-sales, cross-sales, automatic discounts, and other advanced in-cart sales tools.
  • Subscriptions! More on this on later, but it’s going to be awesome.
  • Mobile Checkout, Mobile Vendor Access, and other mobile device features.
  • Maybe even Streaming video delivery and more secure delivery options!

Responses (8) / Trackbacks (0)

    by Avdi Grimm
    Mar 15th, 2012


    Congrats! I’m very excited about these changes, especially Stripe integration. A little sorry to see Google Checkout go since I get a lot of sales through them, but you’re probably right that most of my Google Checkout customers would opt for any other not-PayPal system. And Stripe is a way bigger deal than Google Checkout.

    I can’t wait for the subscriptions feature. Any idea of an ETA?

    Keep up the good work!

    by Jason@DPD
    Mar 15th, 2012


    Avdi: Soon™

    Seriously though, it’s our next big project. We hope to have it out by the end of April.

    by Greg Thurman
    Mar 16th, 2012


    Such great timing with this DPD checkout/cart update. I’m especially excited because my new site will finally be able to utilize these new features.

    I too receive quite a few orders via Google Checkout (about 40% of transactions), but Stripe seems very promising, and looking forward to being able to accept credit cards without having to go through PayPal or Google.

    Thanks guys for your dedication to your clients success!

    by Chris
    Mar 18th, 2012


    As always, you continue to progress and innovate. Love your work.

    by Brian R
    Mar 20th, 2012


    Really great work guys! We’d have no problem recommending DPD all day long. Keep it up.

    Brian R.
    Managing Partner


    Great job with the new shopping cart, and thanks for adding Stripe as a payment option. We’ve had multiple new sales, and I’m confident the new setup helped.

    by Chante Comden
    Apr 13th, 2012


    I’m developing a site site and I was thinking of switching the template.Yours looks pretty nice! You could visit my site and tell me your viewpoint!

    by Tanja
    Apr 18th, 2012


    Glad I am testing you out with the new cart already in place. When do you think you will have video streaming available? I am very interested in this for my videos I sell. Thanks!

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