Newsletters No Longer Available
- August 30, 2013
- 11 Comments
Effective immediately the newsletter feature is removed from DPD.
We added the ability for vendors to send newsletters to their customers several months ago because we thought it would be a swell feature for stores just starting out. Then we added the ability import customers, which made it SUPER EASY to use DPD to import an unlimited number of people and send bulk spam for the low, low price of $10/mo.
When you send spam through DPD our SMTP (outgoing mail) provider blacklists your domain. That means all the mail that DPD sends on behalf of you–including product activation emails to your customers, product updates, ship notifications for tangible goods–are also blacklisted and will not be sent.
When this happens we have no choice but to terminate your account because we can no longer provide the service for which you pay for.
Recently we’ve had to close a number of DPD accounts for Acceptable Use Policy violations in relation to spam. We don’t like being put in the position where we have to close an otherwise successful vendor’s account because of their marketing email practices so we’re removing the newsletter feature.
Vendors can also still send product updates for specific products. We want to make it very clear so there is no gray area though–this is not a marketing tool and we monitor the usage of the import customers and send product update features. Vendors who import large numbers of customers with the intent to send bulk unsolicited email using the product update feature will face immediate termination of their DPD account for AUP spam violations.
We’re sorry for the inconvenience this may cause some vendors, but we’re convinced this is the best move for DPD and our users going forward.
For new stores that want to set up a customer newsletter we highly recommend Mailchimp, which has a “Forever Free” plan for lists up to 2,000 subscribers and integrates seamlessly with DPD using our Mailchimp Integration.